According to the UFC, all of their fans have the ability to swim in their money and shell out for anything MMA related. Take for instance, the new deal to bring UFC 111 to your local theater, in high definition.
For the first time in UFC® history, UFC fans can head to their local movie theater and take in all the action in the Octagon™, live and broadcast in high definition on the big screen starting with UFC 111: St- Pierre vs. Hardy on Saturday, March 27 at 10:00 p.m. Eastern / 7:00 p.m. Pacific.
Dana White, UFC President, today announced the UFC has closed a deal with NCM Fathom to present a series of live UFC fights in more than 300 select movie theaters nationwide, as well as plans to have UFC fighters host screenings in various markets. Tickets are available to this special in-theater event at www.FathomEvents.com and presenting theater box offices. For a complete list of theater locations and prices, please visit the web site (theaters and participants are subject to change).
“This is an opportunity to provide our fans with another cool way to watch UFC programming on the big-screen, live, in high-def and in surround sound,†said White. “UFC 111 has a stacked undercard and St-Pierre vs. Hardy and Mir vs. Carwin are both title fights, so this is the perfect event to kick off our new deal with NCM Fathom.â€
The price of thise super fantastic “high definition” PPV event? $25 (w/ extra service charges), which is equivelant to half a PPV card at home. Clearly, you won’t be going alone, which the UFC has accepted for any PPV card they offer. Go with 3 other friends, and Zuffa gets a whopping $100+ for a PPV, which is pure stinkin’ profit. Not to mention, all the food you’ll likely buy, which brings this into total “sucker” territory.
Sitting on the heals of the latest WEC pay-per view fiasco, this is clearly going to become a huge issue with MMA fans. Remember, Dana did have some specific words to say about PPV events. I wonder what Dan Hardy’s magical wrestling singlet will look like in 3D? Or, his face after GSP rips it off….hmmmm.
Will you be going to see this in HD?
Adam Merkado-Weiss is an office professional by day and an MMA machine by night. He lives in White Plains, NY and is a Brazilian Jiu-Jitsu blue belt under Andre "Gigueto" Soares (Black Belt under Marcus Aurelio). When he's not blogging about or training in the sport, he's probably watching it on TV. Adam's favorite MMA fighter is Urijah Faber and his favorite Jiu-Jitsu fighter is Jeff Glover. 
